RERA warns real estate brokers to cease telemarketing

RERA, the regulatory arm of the Dubai Land Department, has issued an official notice to the city’s real estate brokers to request they desist from direct telemarketing.

The warning comes after RERA received numerous complaints from property owners and developers who have been contacted by third parties promoting their marketing services, despite the properties often not being displayed for sale.

The instruction came in the form of an official letter written by RERA’s Real Estate Inspection division, which was sent to all registered property brokers in Dubai.

It informed them that the practice of direct telemarketing violates the agency’s rules and regulations. It also made clear that any real estate broker not adhering to these mandatory stipulations would be fined.

“RERA has made contact with all real estate offices in Dubai asking them to refrain from such annoying tactics as direct telemarketing, as they do not provide any benefits for the sector,” said Yousef Al Hashmi, Senior Director, Licensing Department, RERA.

via RERA warns real estate brokers to cease telemarketing | RERA |