Dubai’s Pure Gold launches first overseas boutique in Paris

Dubai-based jewellery firm Pure Gold Group has announced that its Arianna boutique brand has launched in its first international market.

The company said in a statement that its luxury multi-brand jewellery boutique has opened in Paris.

Located in the Peninsula Hotel, the outlet features jewellery and accessories designed by the likes of Gucci, Roberto Coin, Moraglione, Annamaria Cammilli, and Leo Pizzo.

The boutique store also features exquisite jewellery designs by Arianna’s in-house design team.

Pure Gold Group is a multi-million dollar retail group that owns Pure Gold Jewellers, La Moda Exclusives and Arianna.

Pure Gold Jewellers is one of the fastest growing jewellery brands with 125 stores in 10 countries.